Privacy Notice — Dress Your Daydream App
Last updated:Â 11th August 2026
This Privacy Notice explains how Dress Your Daydream ("DYDD," "we," "us," or "our") collects, uses, and protects your personal data when you use our Android app (the "App"). The App is free to download; some content and features (such as courses, workshops, and training material) require payment to unlock.
By downloading or using the App, you agree to the collection and use of information as described in this notice.
1. Who We Are
Dress Your Daydream is a training platform for balloon artists, providing courses and resources to a network of global balloon artists.
Data Controller:Â Dress Your Daydream LTDÂ Registered address:Â 45 Gaydon Road, Solihull, West Midlands, England, B92 9BJ
Contact email:Â support@dressyourdaydream.co.uk
If you are contacting us about a privacy matter, please use the email above.
2. What Data We Collect
Depending on how you use the App, we may collect:
a) Account information
- Name
- Email address
- Password (stored encrypted; we never store this in plain text)
- Profile photo (if you choose to add one)
b) Purchase and billing information
- Purchases are processed through Google Play Billing. We do not directly collect or store your card details — this is handled entirely by Google.
- We do receive confirmation of purchase (e.g. which course/content was bought, purchase date, transaction ID) so we can grant you access to paid content.
c) Usage data
- Content viewed, courses started/completed, time spent in the App
- App interactions, crash logs, and performance data
- Device information (device type, operating system version, unique device identifiers, language settings)
d) Communications
- Messages you send us via support/contact forms
- Survey or feedback responses, if provided
e) Optional content you provide
- Comments, or reviews within the App, where applicable
We do not knowingly collect any special category data (e.g. health, biometric, or financial data) beyond what's described above.
3. How We Use Your Data
We use your data to:
- Create and manage your account
- Deliver purchased content and track your access/progress
- Process payments (via Google Play) and provide receipts
- Send essential service communications (e.g. purchase confirmations, access issues)
- Send marketing communications, only where you've opted in (you can unsubscribe at any time)
- Improve the App's performance, fix bugs, and develop new features
- Provide customer support
- Comply with legal obligations (e.g. tax and accounting records for purchases)
4. Legal Basis for Processing (UK/EU Users)
Where UK GDPR or EU GDPR applies, we rely on:
- Contract — to provide the App and deliver content you've purchased
- Consent — for optional marketing communications and any optional data (e.g. profile photo)
- Legitimate interests — to improve the App, prevent fraud, and maintain security
- Legal obligation — to keep financial records related to purchases
5. Third-Party Services We Use
We share limited data with trusted third parties who help us run the App:
| Service | Purpose | Data Shared |
|---|---|---|
| Google Play Billing | Payment processing | Purchase/transaction data |
| Google Analytics | App performance, crash reporting | Device info, usage data |
| Kajabi | Email communications | Name, email address |
| Kajabi | App backend and content delivery | Account and usage data |
These providers are only permitted to use your data to perform services on our behalf and are contractually required to protect it. We do not sell your personal data to third parties.
6. Data Retention
We retain your data for as long as your account is active, or as needed to provide the App's services. If you delete your account, we will delete or anonymise your personal data within 10 working days, except where we're required to keep records for legal or tax purposes (typically up to 6 years in the UK).
7. Your Rights
If UK/EU data protection law applies to you, you have the right to:
- Access the personal data we hold about you
- Correct inaccurate data
- Request deletion of your data
- Object to or restrict certain processing
- Request a copy of your data in a portable format
- Withdraw consent at any time (where processing is based on consent)
- Lodge a complaint with a supervisory authority (in the UK, the ICO)
To exercise any of these rights, contact us at [insert contact email].
8. Children's Privacy
The App is not intended for children under 16. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us so we can remove it.
9. Data Security
We use appropriate technical and organisational measures (such as encryption and access controls) to protect your data. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
10. International Data Transfers
Where your data is transferred outside the UK/EEA (for example, to a service provider based elsewhere), we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or equivalent protections.
11. Permissions the App May Request
The App may request the following device permissions:
- Camera/Photo library — to upload a profile photo or submit content (optional)
- Notifications — to send you course reminders and updates (optional, can be disabled in device settings)
- Storage — to download/cache content for offline viewing
You can manage these permissions at any time in your Android device settings.
12. Changes to This Notice
We may update this Privacy Notice from time to time. We'll notify you of significant changes via the App or by email, and update the "Last updated" date above.
13. Contact Us
If you have questions about this Privacy Notice or how your data is handled, or wish for any of your data to be deleted or for your account to be deleted or contact us at:
Email: support@dressyour aydream.co.uk Address: 45 Gaydon Road, Solihull, West Midlands, England, B92 9BJ
This notice is intended to align with Google Play's Data Safety and User Data policies as well as UK GDPR. It is a template and should be reviewed by a qualified legal professional before publishing, to ensure it accurately reflects your app's actual data practices and any jurisdictions you operate in.
